The project started with on-site observations and interviews with both visitors and staff, looking at how people find their way, interact with the artworks and what they take home with them. Based on these, a user journey was mapped out in three steps, and the biggest pain point in each one was identified.
Kunsthaus had recently opened a second building, and Dreipol had built the Visitor Guide to help visitors find their way between exhibitions. With insight from Florian Wille, who had previously worked on it, the guide became the foundation for a service that follows the whole visit. It helps visitors ✲ find their way to ✦ discover the stories behind the artworks, and ❊ at the end they can take a memento home in the form of a postcard.
A clickable Figma prototype was tested with visitors on site, observing how they navigated its structure and whether they could tell where they were on the map. The main concern, that the new room view would confuse them, turned out to be unfounded. Visitors were able to find their location and information on artworks.
